Great websites start with a plan.
Great SEO starts with a plan.
Building a website is risky and it can be expensive, especially if you don’t know how. Many businesses get caught up in a process and technology they don’t completely understand and don’t know how to manage. The result can be a lot of frustration and expense.
I’ll give you a plan that will work. I have a 100% success rate completing website projects. Many developers only complete about 50% of their projects, because they don’t start with the right plan. Building a website with a developer without content strategy is like trying to build a house without an architect.
Whether you need an entirely new website and writing or you need to quickly revamp your site to update to mobile, the process always begins with your business goals in mind. For most companies, that means getting more visibility in Google. With Meaningful SEO, content is the building block to better SEO. It’s not something you do to your website later at a much higher expense.
The reason most online marketing fails is because it’s not good marketing. The technology behind websites isn’t as complicated as it used to be, yet why are there are still so many bad websites out there? The answer is bad marketing.
Creating better SEO through content
You don’t have to choose between having a great website or going it alone.
There is a middle path between hiring an agency and going it alone with a developer
Your website doesn’t have to suck
We reverse engineer websites.
The problem is finishing the project. Their core expertise is knowing how to build. Not knowing what to build. They do what they know how to do, which is building.
Website even if it’s lower than other marketing costs? Because they don’t understand websites. They may have even been burned by a past experience. Everyone knows someone who hired a website builder, and the project was never completed. And they lost all their money.
It’s hard to trust something you don’t understand. But the fact is that there are plenty of things you use in your daily that you don’t understand. It doesn’t stop you from using them.
Do you really know how your car works? Unless you’re a mechanic, the answer is probably no. You do have an owner’s manual, and you know what to expect to protect and maintain your car. A lot of people get stuck in the weeds of their website, which is pretty easy to do given the large amount of information available on the internet. What fewer people calculate is how much that time away from their business is costing.
A lot of people who need a new website are intimidated by cost. Yes, it’s very expensive to work on a website for months, make a lot of changes and then not launch. No, a well-designed website that works on mobile is not expensive relative to most marketing costs. A great website can cost less than one magazine ad. Many companies will spend much larger amounts on one-time advertising expenses like ads and sponsorships, but they won’t invest in the permanent real estate a website gives them.
Many companies used to run ads week in and week out in newspapers. It wasn’t uncommon for companies to spend much more on marketing today than they did before the internet became the dominant way people communicate and gather information on businesses. Many companies actually spend less today than they did 10 years ago, because there aren’t even as many newspapers and traditional places to advertise in anymore.
So, why are people intimidated by the cost of a
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John Doe
Designer
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